過濾掉自己都不想看的廣告

2009/06/21 18:11 無分類

--> 好一陣子沒有更新我調整廣告的進度了，因為我自己也覺得遇到了瓶頸，因此一段時間都是同樣的廣告配置在進行著，離上篇文章不同的廣告配置是：
  • 首頁繼續閱讀前配置336*280的廣告。
  • 成功在文章內插入廣告，而不再只是再開頭與結尾。
  • 文章分類與搜尋頁面加入了160*600。
第一點的成效非常的明顯336*280的魅力的確比486*60好多了！雖然說攤開數據來看也不是非常的理想，但是至少點擊的數據有提升，只能說有總比沒有好嗎？哈！其實這個位置的廣告不只可以用在首頁，用在分類列表也是可以的，分類列表在textcube上有兩種模式，第一種就是單純的文章列表，第二種就是把文章大概的內容顯示出來，當然這麼做網站流量和系統資源都會拉高一些，但是或許是可以試試看的！

第二點也算是努力的成果，我個人在於寫文章的態度上，我不喜歡在寫文章時還顧慮到廣告該放哪，雖然說配合上文章內容應該會有很大的成效，像最近看到狂人的一篇文章，我只能說應該不少人都給他點下去哩吧！

用戶插入圖片

這個連我差點都給他點下去了，你說這樣的配置好不好？雖然說我無法得知道這樣的效益到底好不好，但是我猜想應該很不賴吧！那麼我的網站為何不用呢？我寫一個「從下方連結下載」該有多好啊？但是目前沒有打算那樣做，所以我制式化的將廣告安插在文中的第四個段落，一來我可不用將廣告真的寫入文章內，二來我以後要換位置也可以很方便。當然以上兩點都只是個人的方法，若真的要引誘一些點擊可以如上圖一般。

第三點是我開始研究以來一直疏忽掉的，直到我在MyIP服務網新增了一些功能，新增一些功能只是想要幫我的用戶們增加一個互連的機會，MyIP服務網的PageRank到達4我想還是和用戶們多少關連吧(雖然說我自己就是最大的用戶)！但是這個服務卻讓我看到了不同的東西，我攤開了自己的數據給大家欣賞(或許沒人看)，其實我自己觀看更是方便，我用Google分析和YAHOO管理員工具都很久了，但是我不曾察覺這些數據(當然這可能和本人的嫩嫩功力有關)，文章分類和翻頁功能不少人用，但是之前毫無任何廣告配置。

用戶插入圖片

這方面可能是自己估計錯誤，也給自己上一篇文章打了小小一巴掌，於是很緊急的在分類以及翻頁數字上加了廣告，這幾天觀察下來，會將網站文章翻到2-6頁的人是有的，我意思意思放了連結組和486*60圖片廣告組，結論就是慘淡啊！於是我就暫時放棄了這塊市場，訪客的行為不是那麼簡單又單一化的，只好先相信數據把eCPM很低的廣告先拿掉。

而文章分類列表的部分我放入了160*600的大型廣告，目前還在測試階段，有趣的現象是曝光率大概是首頁廣告的85%，點擊率大概一半不到，但是eCPM比較高唷！有心得再繼續分享給大家吧～老實說文章分類和翻頁加入廣告並沒有增加我的收益，甚至還一直往下跌，直到我過濾了一些自己不想看的廣告！

我無法掌控所有的客戶喜愛怎麼樣的廣告，但是我可以去過濾掉連我自己看了都不想點的廣告，我只能說Google的廣告還是付錢的最大，尤其在圖片廣告和內文幾乎都沒關係，有時候一些醜醜的廣告連自己看了都覺得很怪異，我終於忍不下手給他過濾掉了，過濾掉的隔天成果感覺還不錯，我想留下了一些比較生動吸引人的廣告總是比較好。

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